It’s a busy afternoon, and you dash into your favorite boutique to pick up a few essentials for your next show. “I’m just going to grab what I need and leave,” you tell yourself as you rush past the friendly salespeople and flashy retail displays. On your way to the register, you hear the steady beat of your favorite pop tune playing from the speakers, and a sudden sense of euphoria takes over. An hour later, you’re standing there holding $200 worth of merchandise, wondering how it happened and if you really need the same item in every color. You pull out your credit card anyway because the feeling of “want” is too powerful to resist. Your sudden urge to spend money is no accident; savvy retailers have been using music to drive up sales in their stores for years. Studies have shown that shoppers will spend an average of 34% longer in the store when music puts them in the right mood. The same way sound can persuade customers to spend longer than they planned to in a store, it can also influence viewers to spend longer in your room and put them in the right frame of mind […]
